About us

SINCE 1981

NEW YORK'S FAVORITE ORIGINAL HALLOWEEN MAGIC SHOP

WELCOME TO ABRACADABRA NYC!

Who Is ABRACADABRA?

Take a trip through our store and hear from the team about what makes us the world's most unique store, located in the heart of NYC!.

As Seen On TV, & Movies

Entertainment destination for the likes of Terrifier 2, Law & Order, , SNL was filmed here, along with regular sightings of your favorite celebrities all visit our store frequently. Who might you see on your visit?

Take A Trip Through Our Magic Shop

We have a live master magician here everyday so please stop by and see what our magic shop has to offer!